Amazon Manual Mapping
The purpose of the Amazon Product Mapper is to allow you to map your stores products to available Amazon listings that appear on Amazon already. By linking to the most popular listings of a product, you can achieve the most exposure of a product. As a SellerCentral Merchant, you may have the ability to create your own Amazon pages for products that are currently not selling on Amazon, and may also have the ability to obtain the buy button regardless of your competition on any product. These conditions depend on your Amazon account level and the category that you are authorized to sell products in.
Defined Rules and Options
These rules are just a listing of the important settings that you have set within the Amazon Rules section. There are links here to change schema, pricing rules, in which category to search in.
Upon the page load, the first 10 products that you have will search Amazon for a match based on the search terms that you select at the top of the page. The default number of products displayed per page is 10, but this can be increased up to 100, however doing so will slow the speed of the page loading. You can also select to show all products, or only products that you have not mapped to Amazon yet, as well as only products that are in stock.You can also choose to show only certain categories or brands, if you want to list those products first, or set them to ignore. By ignoring a product, it will not show up under products that are unmapped. You can even search for individual skus to map by entering a sku in the search sku box. You can have a search that begins or ends with, and enter in your value.
Select Search Terms
The search results that Amazon returns are based on the search terms that you select on the top of the page. If your stores MPN's or UPC's are accurate, these are the best to search by. This search is the equivalent of going to Amazon's website, and typing in a product name, brand, upc or mpn in the search box. If your MPN has a prefix, you can choose to remove this prefix in the Amazon Rules. If a match is found, it will appear in a drop down box under the "Amazon Selection" column.
Linking to an item that already exists on Amazon
To select an item that matches, simply select the product from the dropdown. Upon your selection, the details will fill in of the selection for the ASIN box, as well as other available details of the listing, including the lowest selling price on Amazon. If an image is available, it will be shown to the right. To set this ASIN to this product, confirm the price that you want to set it at, select the itemtype of the item, and click the Set button. By default, the price shown in the box is your stores price, however you can set this price to be automatically above or below your stores price by a dollar or percentage amount. This is covered in better detail in the Amazon Rules Section. You can also elect to use the Amazon image for the product instead of your own image by typing a y (instead of n) in the "Use Amazon Image" box. If you are using upc or mpn as a search method, the program will automatically select a match if a match is found. You will just need to confirm that the match is valid, set the item type and click the set button. A red arrow will appear next to the set button if it has been set. If you have made an error, clicking on the arrow will unset the product.
Matching On MPN Or UPC
If the product in the dropdown has the same UPC as your product, it will show as being "A MATCH". You can just click set on those, if the match seems correct. You can control how it "Matches" in the Amazon Rules section. You can have it match if the UPC AND the Mpn match, just the UPC has to match, or just the MPN has to match. The ladder is not recommended as there can be many listings with MPN matches, so if you choose this option, you should review the matching carefully.
Parent / Child Relationships
A product that has a parent / child relationship, means that there is a parent listing, eg: a main listing with the name of the product and description, and then several options for that listing, like colors or size combinations the item may come in. For these kinds of listings, it may be better to list them as this relationship rather than a separate page for each option. This gives the buyer a better user experience, perticularly when there are several color / size combinations.
To set an item as a parent, set your stores parent listing to parent by clicking on the checkbox "parent". Next, set the variation theme. Different categories on Amazon have different variation themes, however the most common are Color, Size and SizeColor (Meaning that an option has color and size options, such as sm, med, lg, xlg, and Blue, Red etc... ).
To set an item as a child, on the child listing, click the "child" box and enter the sku of the parent in the parent sku box. Next, enter in the variation data for the options that you have. The options you select here must coincide with the variation theme you set in the parent listing. A child listing can not have more than two variations. You can not set a child listing without setting the parent listing first.
Linking to an Item on Amazon with Child Relationships
If the item you are listing on Amazon is a parent / child relationship on Amazon, and the listing comes up as "A Match", you do not have to set the parent / child relationship. If you click "Set", that will list the item correctly.
Sometimes it is possible to link to an item on Amazon that already has child relationships, but is missing your specific variation. To do this, enter the PARENT ASIN in the ASIN box. While many times when searching on Amazon for a product that contains parent / child relationships, Amazon returns the parent ASIN listing, sometimes it does not. You will be able to tell, because the dropdown information will be too specific. When this happens, you will need to click on the image to pull up the Amazon page, and obtain the parent ASIN from the product description, and paste it into the ASIN box. When you click set, a dropdown will appear allowing you to select the variation that matches your product.
Setting a new child relationship on an existing ASIN where the child doesn't exist. (EG: The dropdown shows 4 colors, and you have a 5th color that is not in the list).
You can set a new child on an existing ASIN by setting the parent ASIN as a parent. To do this, on your parent listing, enter the parent ASIN in the box, and click set. From the dropdown for variation that appears, click on "Set as Parent Listing". Next, set the variation type that matches the format of the existing parent ASIN (eg: color, size, or ColorSize), and then click set. Now, to set the new child, click the child checkmark on the option that does not exist yet, and make sure the color / size variation information is in line with the existing listing already on Amazon and set the parent sku as the sku of the parent listing. Click the set button. DO NOT enter the parent ASIN on this listing.
Selecting Item Types
Every product listed on Amazon needs an appropriate Item Type associated with it. This item type must be set manually. Upon page load, suggested item types appear in the item type suggestion box. These suggestions are based on the Product Schema that you selected within the Configure Feed section. This can be changed by clicking on the "Change Method" link at the top of the page. Upon selection of an item type, the item type value will appear below it. If a fitting item type does not show up within the suggestions, you can click on the "more" link to search the entire item classification guide for an appropriate Product Schema. If the Product Schema for an item type you enter differs from the default Product Schema, you must click on Custom Product Type, and choose the appropriate Product Schema, and Product Type. You will not be able to set the product if the item type does not match the Product Schema that is selected. Note: When mapping to an existing ASIN, you do still have to choose an item type, but this value will be ignored by Amazon, therefore the item type does not need to be accurate to the product. This will help to increase speed of listing when you are mapping.
Seting a Default Item Type
You can sort a default item type, when the products that you are mapping are all similar. This will help you speed up the listing process as you will not need to select an item type for each product. Also, by selecting a default item type, you have access to the "Set All Button" to set all products on the page instantly to that item type. This is covered in detail in the Amazon Rules Section. The set all button will even appropriately set parent and child relationships... as would the Amazon Mapping Wizard.