Amazon Rules

General Listing Rules

Rule 1: Upload ONLY products that are linked to ASIN's in the Amazon Product Mapping

This rule means that despite what is mapped in the Product Mapping section, that you will only upload a product when an ASIN is linked to a product. This means this item is already selling on Amazon and you want to attach your offer to this existing listing. Note: Amazon Marketplace users can only upload products to existing ASINS and can not create their own pages on Amazon. This is a primary difference between Marketplace and SellerCentral.

Rule 2: Split Html bullets into bullets when listing on Amazon

This option allows you to break out you html bullets in your description from your website into bullets to be shown in the description on Amazon. For this to work, your websites html code must follow regular formatting for bullets.

Rule 3: Use remaining description in description field when splitting bullets

This follows with rule 8, allowing you to use the rest of your description when you are splitting bullets.

Rule 4: Default Condition Type

Depending on the product condition specified in your feed, either being new, used or refurbished, you can also specify a condition note to be visible to the buyer when they purchase your product from Amazon. For example, if you are selling used TV's without remotes, you may want to state in the used condition box "Remote not included". While it may state this in your product description, many descriptions do not get shown on Amazon when you are piggybacking onto an existing listing. Generally, it will show the default Amazon description, and offers from the sellers.

Rule 5: Default Shipping Lead Time

Set the Default Shipping Lead times for your products.  You can also set lead times in your product import.  This can be customized for you as needed.  The default lead time is 1-2 business days.

Rule 6: Automat Amazon Batch Checking

This allows batches to be checked automatically, and flagged as being on Amazon, without the need to manually check batches that upload.  The uploads are designed to self correct, but will only do so if batches are checked.

Rule 7: Add the following to Product Descriptions

This allows you to modify all product descriptions if you need to add a sentence to all of your listings.  This is sometimes used as a Disclaimer.

Product Mapping Rules

Rule 1: Strip Alphanumeric Characters from Mpn when searching with Mpn on Amazon

Sometimes you may have dashes or other characters in your mpn that do not belong in the mpn. When this is the case, you should set this to yes, so your mpn search is more effective.

Rule 2: Remove prefix value from mpn during search

Many merchants use prefixes on their skus for their inventory. If you have the Sku for your mpn value, you should enter your prefix for the products that you are matching against here. If you have different prefixes for manufacturers, then enter the prefix value here, and change as necessary as you go through manufacturers.

Rule 3: When mapping, upload to Amazon with Amazon / Your mpn and brand information.

Sometimes your mpn or brand value is more accurate than the mpn or brand shown on Amazon. When this is the case, set this value to your stores values for mpn and brand. The default value is Amazon's data.  You can also select how it can decide if the product is a match.  You can select UPC's only, MPN's only, or both.  If you select MPN it will flag as a match even if the UPC's don't match, or are missing.  This may be effective if you do not have UPC codes on your products.

Rule 4: When searching on Amazon, search in the following category...

When you map to products on Amazon, by default, the program will search through all categories on Amazon. This can produce effective results, however may not produce effective results if you are searching by mpn only. A Search with the mpn of "7100" in all categories will mostly not achieve desired search results. By narrowing down with a category, an mpn search can achieve much more desirable results.

Rule 5: Do not match when the package quantity value is greater or equal to...

When you search for your products to map against products on Amazon, you can match by UPC or MPN to locate a matching product on Amazon to link to. In most cases, you may want to have the product linked, however if the package quantity differs from what your products are (eg: Amazon shows a "4 pack", while your listing is only a "1 pack"), you would not want to link those two products, even though they would have the same MPN or UPC code. Set this value to disregard the match if the package quantity is not a set default amount.

Rule 6: Use the "Set All Button" using the Default Item Type that...

Using the Set All Button, you can quickly link your products on the page at one time using one of 2 settings. Either set this option to "Have Exact Matches", or "Have No Results". Both of these options require you to set a "Default Item Type". Note that while an item type is required for all products to be set, this value is ignored when linking to an existing ASIN on Amazon.  You can define a default item type in the rules.  It is recommended that you use Amazon ItemType Category Mapping, to achieve the best category placement.

When "Have Exact Matches" is set, the "Set All Button" at the bottom of the page can set all products on the loaded page that have been flagged as "A Match", matching either by MPN, or UPC or both, based on your search terms chosen at the top of the Product Mapping page. This will only set those products on that page that were flagged as "A Match". This will set the products exactly the way they are when the page loads. If any are matched in error, or need to be changed, ignored, etc, make the necessary changes and set the product in question by clicking the set button next to it. This will prevent it from being set incorrectly when you click the "Set All Button" at the bottom of the page. This button will only set products on that page that Match, and haven't aready been set or ignored.

When "Have No Results" is set, this allows you to set products rAPIdly that do not appear to be already on Amazon. By clicking on the "Set All Button" when this is enabled, you will set all the products on that page to upload to Amazon using the information that you already have, and create a new page on In this scenario the item type is used, so it is important that it is relevant to the products you are selling. It may be a good idea to map by category when using this method. Note that the "Set All Button" will work for Parent / Child Relationships, but it is srecommended that these products be set manually as it will not verify if the child data is correct.

Rule 7: Default Item Type

The default item type is used during the product mapping process as the value used for the item type when listing your products on Amazon. This value is largely ignored when listing products that already exist on Amazon, however the value is still required to list. The value has importance when creating new products that do not yet exist on Amazon. This value can be overridden manually on the Amazon Manual Product Mapping. You can set Item Types to match your stores categories in the Amazon Manual Category Mapping in Options: Category Mapping: Manual Mapping for Amazon Sellercentral.

Rule 8: Don't Flag as "A Match"

This allows you to regulate what is a match based on your price of the product, and the price of the matched product.  For example, if your product is $20 and the product it is matched to is $200, it will not flag as a match if this is set to Yes.

Pricing and Inventory Rules

Rule 1: Automatic Updating of Pricing of ALL SKUS on Amazon based on specified rules

This rule will enable the pricing updater on the Scheduler. With the pricing updater, you can sync your pricing with your webstore or against competition on Amazon. This rule has several options as outlined below:  There are two ways to price your products, you can use the simple pricing riules or you can use the advanced rules in the Automatic Mapping Wizard.

The Simple Pricing Rules

Set Products Against Competition

   a) This option will allow you to check your products pricing online against competitor pricing on the same products on Amazon. You can set your price automatically to match competition or beat competition by a specific price amount, or percentage. When selecting a percentage, you can also add a dollar amount to that percentage. This will allow you to better compete and undercut your competition quickly and easily.

   b) You can ignore the above rule when your price on Amazon is already lower than the lowest price on Amazon. This may be the case if your pricing on Amazon has not updated yet, but it is a good rule to set to eliminate the possibility of lowering your price unnecessarily.

   c) You can also ignore the price change if the percentage of the change is greater than a certain amount in either direction. This change may allow you to price closer to your competition, but not have you price above or below an acceptable margin of change.

   d) You can also add a price curve to the price to match against. This is most effective when many of your products are inexpensive or to compensate for competition that posts a lower price and a higher shipping amount.

   e) Pricing reports can be emailed to an email address you specify. When the price change runs, you will be informed by email of the price changes in a spreadsheet for analysis.

Set Products based off your websites Pricing

You can set your products off a basic formula that applies to all of your products, such as increase pricing by a percentage and / or a dollar amount.  For more complex pricing use the advanced pricing in the Amazon Mapping Wizard

Rule 2: The Lowest Price Setting

As there are two types of Amazon sellers, you have two pricing options. As a general seller, you can list your price as an offer, but can not be a featured merchant and obtain the buy button, no matter how low your price is. This makes selling more difficult. As a Featured Merchant, you can obtain the main buy button on an item. In these situations, you may not want to base your pricing solely on the lowest price listed overall, but against your real competition, which is other Featured merchants who can also obtain the buy button.

Rule 3 When updating inventory only, sync inventory on all products or on only products mapped from the product import.

This rule allows you to only sync products that are within the upload that were mapped. If you select "on all products", the application will do a check from your Amazon inventory vs your product import. Products that were in your Amazon inventory and not in your product import will be zeroed out on Amazon. This should be selected when your product listing in your inventory import should be exactly the same as it is on Amazon. Select "only products mapped" to only include product inventory values on products that are on Amazon, and in the product import, but will not zero out products that are not in the product import.

Website Syncing Rules

Rule 1: Syinc Inventory Quantities from Amazon back to my Store

This rule is only supported for BigCommerce, Volusion and Shopify Merchants.  Enabling this feature allows the inventory quantity from Amazon to automatically reduce quantity from your website when an order gets placed on Amazon.  This means you will not need to manually adjust quantity on your website to reflect a sale on Amazon.