Configure Your Stores Product Export Settings

Rules are very similar to the Configure Active Feeds section.  There is only one option that is different that can be set.  

Generate this export with You can select to have all products exported, or only new products that are currently not in your store.  The ladder is recommened if you want the feed to generate only new listings for upload to your store.  Set this feed to run automatically on the scheduler, so that you can just have the feed ready to download on demand.